It all began with a meeting between Laurent, an engineer by training, and Caroline, a rider, who combined their passion and expertise to create a flagship product: the Flex-on stirrup. A true revolution in the practice of horse riding, Flex-on quickly established itself as a key player in the equestrian world.

Today, the brand conveys an enthusiasm driven by a team of committed individuals, a dynamic spirit supported by strong cohesion. It is a beautiful journey, one that believes in its potential and its future.

The Flex-on “family” imagines, designs, and markets products daily that anticipate the preferences and needs of its customers. The range has been developed with innovation, safety, and comfort for all—both humans and horses—as guiding principles.

Now, Flex-on is building on its fundamentals to evolve and position itself strategically in equestrian market segments that offer promising future opportunities.